Client
Hara & Co
Losing Potenial Customers
Client is losing customers when they are unable to correspond to customers services queries and availability messages or calls because they are immersed in other parts of their business.
Customers are impressed by the quality of services being offered but are finding it difficult to make a booking and have their questions answered
I began with empathize phase through conducting interviews with client and customers. Three main reasons emerged
Lack of information
Customers don't have information to what services that are on offer and book appointment themselves.
Cancelled bookings can filled but customers are unable to access dates availability.
Friction and Lost Revenue
Booking mix up and misunderstanding due to missed correspondence or cancellations.
The problem
Role
Product Designer
Tools
Figma | Google Forms | Mira
I created mid-fidelity wireframes on Figma of the key screens the users would be interacting with. Changes were made as requested by client and user feedback received.
Establishing structure and journey of a page through wireframing to gauge how the user would interact with interface and communicating to client and developers the functionality of a page
Design ends where the code begins. I made sure that line is seamless for the next phase.
I provide developer-ready files that provided clean organisation and functional specs for the developers to ensure that the final product looks and feels exactly as intended from research and design phase.
Beyond the Pixels. Where Design Meets Development.
This is where the strategy takes its final form. By moving beyond static layouts into high-fidelity prototype illustrations
This section showcases the final high-fidelity designs and interactive prototypes. I focus on creating polished visuals that represent exactly how the product should look and feel in the real world
The Product
I created a Empathy Map of key insights from interview conducted.
This allowed me to uncover and understand user's behaviors and emotions when going through their journey attempting to book an appointment and finding service information. I then identified common patterns across my findings.
Empathy Map
User Persons
Synthesis of user research had resulted to the creation of 2 primary user personas.
With the new found insight, persons were taken into account when making design decisions at a later stage.
By creating user journey maps, I wanted to illustrate the process of how my two personas, Maya and Micha, behave, feel and what they think while accomplishing their goals to address pain points or moments of success in their journey
User Journey Map
User Flow
I aimed to better empathise with the scenario users and the different decisions they would be making while attempting to make a appointment booking along with the different paths they might take to complete the key tasks I identified.
I created a user flow to step into my main 2 persona users shoes and show case their potential journeys
I enjoyed gaining first-hand insight into the client daily journey. The process allowed me to pinpoint process gaps.
By combining all the information I had gathered from my user research, I identified common patterns across my findings that gave me more understanding on the users.
I immerse myself in the salon's environment and implemented a mixed-method research approach to gain insights into the users wants and needs so I can better inform my design decisions
By sketching wireframes, I was able to map out the user flow and layout. This allowed me to visualise potential solutions and refine the overall experience before moving into high-fidelity design.
After going through the journey of bettering my understanding of the users and goals, I finalised an app solution to allow users to book appointments.
A modern tool for nail technicians to stay busy and orgainsed
Being a skilled and talented nail technician doesn't mean anything if clients don't know what services you offer and be informed of your availability. I designed a 0->1 mobile app for nail technicians to schedule clients.
Let's Talk
Contact
Let's start
creating together