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Home
Work
About
Contact
Dribbble
Behance
Client
BBC iPlayer
Role
Product Designer
Tools
Figma | Google Forms | Mira
I created mid-fidelity wireframes on Figma of the key screens the users would be interacting with. Changes were made as requested by client and user feedback received.
Establishing structure and journey of a page through wireframing to gauge how the user would interact with interface and communicating to client and developers the functionality of a page
This is where the strategy takes its final form. By moving beyond static layouts into high-fidelity prototype illustrations
This section showcases the final high-fidelity designs and interactive prototypes. I focus on creating polished visuals that represent exactly how the product should look and feel in the real world
The Product
I created a Empathy Map of key insights from interview conducted.
This allowed me to uncover and understand user's behaviors and emotions when using BBC iPlayer app. I then identified common patterns across my findings.
Empathy Map
User Persons
Synthesis of user research had resulted to the creation of 2 primary user personas.
With the new found insight, persons were taken into account when making design decisions at a later stage.
By creating user journey maps, I wanted to illustrate the process of how my two personas, Maya and Micha, behave, feel and what they think while accomplishing their goals to address pain points or moments of success in their journey.
User Journey Map
User Flow
I aimed to better empathise with the BBC iPlayer's users and the different decisions they would be making while browsing iPlayer app for entertainment along with the different paths they might take when making decisions browsing shows.
I created a user flow to step into my main 2 persona users to map out all user's potential journeys.
By combining all the information I had gathered from my user research, I identified common patterns across my findings that gave me more understanding on the users.
Research provided a break through on understanding BBC's target market and users.
By sketching wireframes, I was able to map out the user flow and layout. This allowed me to visualise potential solutions and refine the overall experience before moving into high-fidelity design.
After going through the journey of bettering my understanding of the users and goals, I finalised an app solution to allow users to book appointments.
Designing the future on‑demand entertainment streaming app
Streaming should be about watching, not searching. I redesigned BBC iPlayer streaming app to resolve pain points and overall user journey.
Confusing orgainsation
Users found it difficult to keep track of the shows they're watching. This made users frustrated and reduced usability.
Users voiced that they struggle to find what they want quickly and efficiently. As a result, users experience frustration, interruptions in their viewing experience, and reduced satisfaction with the app’s overall usability.
I began with empathize phase through conducting interviews with client and customers. Three main reasons emerged
Navigation and Labelling
Categories are organised and labelled in a way that makes it difficult to explore and find shows to watch and find certain features.
Preference customisation
There are no options to customise and personalise content. Users are unable to amend and edit their watchlist.
The problem
